As the festive season lights up the country, every street, market, and neighborhood is brimming with color, laughter, and togetherness. Coca-Cola India is celebrating the people and communities who make these occasions special, by ensuring refreshment is always within reach and by creating spaces where families and friends can come together over simple joys.
With the ‘Locally Yours’ campaign at its core, the company continues to strengthen its neighborhood-first approach, making chilled beverages more accessible while shining a spotlight on local retailers that bring communities closer. By creating multiple touchpoints along the consumer journey, Coca-Cola India plays a part in turning everyday gatherings into shared milestones of belonging.
Adding a unique dimension this season is Maaza’s ‘Sharod Shera Abashon’, a Resident Welfare Association (RWA) initiative that puts housing societies in the spotlight for the care and harmony they bring to their communities. Through a contest across five categories, societies can highlight the small achievements and everyday efforts that make their celebrations meaningful. By recognizing these resident-led contributions, the program honors the people who actively nurture these connections.
