National, 09 September 2025: Cellecor Gadgets, one of India’s fastest-growing consumer electronics brands, has significantly strengthened its presence in South India through a series of high-impact partnerships with leading regional retail chains including BIG C Mobiles Pvt. Ltd., PAI International Electronics Limited, LOT Mobiles Pvt. Ltd., and Sonovision Electronics Private Limited.
These alliances build on Cellecor’s earlier partnerships with B New Mobiles Pvt. Ltd., Happy Mobiles Pvt. Ltd., Sathya Agencies Pvt. Ltd., Sangeetha Mobiles Pvt. Ltd., Celekt Mobiles Pvt. Ltd., and an extensive distributor network, creating one of the most comprehensive retail ecosystems in South India. Collectively, these partnerships are projected to deliver ₹600 crore in annual business, making South India one of the most powerful growth engines for Cellecor’s nationwide expansion journey.
BIG C Mobiles, with 250+ stores across Andhra Pradesh and Telangana and annual revenues of ₹1,500 crore, is expected to drive ₹70 crore in annual business for Cellecor. Similarly, PAI International, with 250 outlets across Karnataka, Tamil Nadu, and Kerala and revenues of ₹2,040 crore, is anticipated to contribute ₹50 crore annually. Partnerships with LOT Mobiles (150+ stores across Andhra Pradesh and Telangana) and Sonovision Electronics (75+ outlets across 26 cities in Andhra Pradesh and Telangana) are each expected to add another ₹50 crore annually.
Industry data highlights South India as one of the fastest-growing consumer electronics markets, projected to expand at a CAGR of 10.9% between 2025 and 2034, outpacing the national average. With its wide product portfolio, ranging from Smart TVs, Smart Gadgets, Mobile Phones, Wearables, to Home & Kitchen Appliances—Cellecor is positioned to capture this momentum and deliver on its promise of “happiness made affordable.”
