Mumbai, August 5, 2025: Tata Motors today unveiled the All-New Adventure X Persona, featuring in its flagship SUVs – the Tata Harrier and the Tata Safari. Packed with segment-first features, the Harrier and Safari Adventure Persona includes ADAS with Adaptive Cruise Control (AT), 360° HD Surround View, Trail Hold EPB with Auto Hold, Trail Response Modes (Normal, Rough, Wet), a Land Rover-derived Command Shifter (AT), along with segment-leading features such as the Ergo Lux Driver Seat with Memory & Welcome function, a 26.03 cm Ultra-View Twin Screen System, Trail Sense Auto Headlamps, Aqua Sense Wipers, and Multi Drive Modes (City, Sport, Eco). These personas will be available at an introductory price of ₹ 18.99 Lakh for the Harrier Adventure X and ₹ 19.99 Lakh for the Safari Adventure X+ persona.
With the launch of this new variant, Tata Motors has enhanced the appeal of the Harrier and Safari lineup by making the range more intelligent, cohesive, and value-packed than ever in the high SUV segment. With a streamlined persona structure, feature-rich variants, and new colour options, the line-up also comes with the new Pure X persona which will offer enhanced value to the customers. The introductory price will remain valid till October end.
